A Note From Our Founder

MALOA began as a quiet tug on my heart, but it was also shaped by experience.For over 15 years, I’ve built and scaled luxury consumer brands, with deep experience in both wellness and skincare. I’ve seen how trends are created, how ingredients are marketed, and how quickly products move from adult shelves into younger hands.And I started noticing something that didn’t sit right.Younger and younger kids were using products never designed for their skin. They were using harsh formulas, adult actives, and complicated routines that were driven more by trends than true need.As an industry insider, I understood how it was happening. As a mom of two, I felt a responsibility to do better.I thought about my own childhood skincare mistakes (the St. Ives Apricot Scrub days were real), and how easy it is to disrupt growing skin in the name of “doing more.”So I created MALOA: a love letter to my younger self, to my children and to yours. It’s thoughtfully formulated, age-appropriate skincare designed to protect growing skin, build healthy habits early, and fit simply into real life.Not skincare to fix them. But skincare to care for and celebrate them.If you’re here, you likely feel the same desire to do better for the next generation. Good news! You're in the right place. I’m so grateful you found my little corner of the internet and can't wait to share more of MALOA with you.With love,
Lauren 🤍